Domeniu .photo is a proposed TLD in ICANN's New gTLD Program. The applicant is Uniregistry. The proposed application succeeded and was delegated to the Root Zone on 18 January 2014.
1 Application Details
2 Contract Signed
3 Delegation and Availability
The following is excerpted from the applicant's response to question #18:
"An identifiable style of work is key to a professional or even amateur photographer. It defines them and draws attention and support from individuals who admire or relate to their work. The Internet has made it possible for photographers to instantly display their images to a larger crowd of potential clients and followers. As Internet use continues to rise and even more Internet users share photos, we believe .PHOTO will serve as an optimal domain space with which professionals can identify their work and individuals can upload and share photographs amongst family, friends, and a wider Internet audience.
Uniregistry believes that when the top-level domain ʺ.PHOTOʺ is appended to the end of website name, the siteʹs viewers will have an immediate context for the content about to be viewed: pictures. A registrantʹs choice of .PHOTO as a top-level domain will provide a lens through which a viewer will see the associated content.
New top-level domains represent the future of naming for Internet-based resources. For a significant number of users, .PHOTO is the most meaningful and accurate description of the content of the works or services a registrant might provide, or a user might seek, online. Nothing better describes a photo than ʺphotoʺ.
DNS-based addressing brings with it unique advantages for branding Internet-based resources with semantic meaning and easily communicable and remembered labels. Domain Names are mnemonic devices, designed to help users remember and invoke the ʺlocationʺ of web sites, email servers, and the like (as opposed to having to remember ip addresses). The addition of many new, semantically meaningful, TLDs will enhance this mnemonic function, helping users to discover pertinent resources, differentiate among stored links, and remember how to reach sites they have visited before.
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