Domeniu .pics is a proposed TLD in ICANN's New gTLD Program. The applicant is Uniregistry. The proposed application succeeded and was delegated to the Root Zone on 18 January 2014.
1 Application Details
2 Contract Signed
3 Delegation and Availability
The following is excerpted from the applicant's response to question #18:
"Pictures capture the most precious moments in our lives. We take them at weddings and birthdays, graduations and first days of school, and at special family gatherings. With the advent of camera phones, pictures also increasingly mark the routine of our every day lives. We take them, post them, and share them widely on and across the Internet. Even across great distances, pictures can connect us to each other and the lives of the people we love.
Uniregistry believes that when the top-level domain ʺ.PICSʺ is appended to the end of website name, the siteʹs viewers will have an immediate context for the content about to be viewed: pictures. A registrantʹs choice of .PICS as a top-level domain will provide a lens through which a viewer will see the associated content.
New top-level domains represent the future of naming for Internet-based resources. For a significant number of users, .PICS is the most meaningful and accurate description of the content of the works or services a registrant might provide, or a user might seek, online. Nothing better describes news than ʺnewsʺ.
DNS-based addressing brings with it unique advantages for branding Internet-based resources with semantic meaning and easily communicable and remembered labels. Domain Names are mnemonic devices, designed to help users remember and invoke the ʺlocationʺ of web sites, email servers, and the like (as opposed to having to remember ip addresses). The addition of many new, semantically meaningful, TLDs will enhance this mnemonic function, helping users to discover pertinent resources, differentiate among stored links, and remember how to reach sites they have visited before.
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